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Anthony
Hi, I'm
Anthony
I build the systems, clarity, and forecasting discipline that high‑growth teams rely on — designing forecasting frameworks, data structures, and GTM operating rhythms that turn chaotic growth into predictable performance
I'm a
About
About
Me
Driving clarity, discipline, and systems that make revenue predictable
I am a Revenue Operations leader focused on bringing clarity, discipline, and structure to complex growth environments. I design forecasting frameworks, data systems, and operating cadences that enable leaders to make confident decisions and scale with precision.
My work bridges strategy and execution—aligning teams, strengthening data integrity, and building durable revenue systems that organizations rely on to drive predictable, sustainable growth.
10+
Years Experience
3
Master's Degrees
Skills
My
Skills
My core capabilities reflect a disciplined approach to forecasting, frameworks, and GTM execution at scale
Revenue Strategy & Architecture
Forecasting & Demand Planning
Capacity Planning & Territory Design
Stakeholder Management & Organizational Alignment
Data, Analytics, & Systems
Advanced Analytics & Reporting
CRM & Tooling
Data Governance
Operational Execution & Enablement
Sales Enablement & Coaching
Process Design & Optimization
Performance Accountability & Measurement
Projects
Featured
Projects
A showcase of my work. Click to see a detailed case study.
Sales Reporting
Sample end of the month reporting with analytical insights
End of Month Reporting
Analytics
Leadership Dashboard / Data Visualization
Leadership asked to track, forecast, and visualize Net Expansion Rate
Data Visualization
Custom Leadership Dashboard
Forecasting Tool
Custom built forecasting tool for ICs
Forecasting
Analytics
Customized Leadership Tool
Optimizing Territory Coverage at Scale - Case
Optimizing territory coverage to improve field productivity
Project Leadership
Strategic Problem Framing
SFDC Maps
Driving alignment and cross-functional collaboration
clients
What Colleagues
Say
Perspectives from leaders and teammates I’ve partnered with across roles and organizations
"Anthony is one of the few people I know that is as equally adept at creating and implementing a high‑level corporate strategy as he is analyzing sales detail at the most granular level. He is also very skilled at converting data‑speak to meaningful information in conversation with non‑data fluent individuals. Anthony also has the drive and commitment to be constantly looking for process improvements and presentation refinements that add significant value to the company’s decision making processes."
Darren Johnson
Sr. Director, Operations
"I cannot stress enough how valuable Anthony Smithson is as a team member due to his amazing performance and dedication. Anthony constantly exhibits a strong sense of accountability and partnership to his coworkers. He goes above and beyond, making sure that everyone has the tools and direction they require for success. He always produces work of the highest caliber and can easily manage complex challenges thanks to his analytical abilities, meticulous attention to detail, and strategic thinking."
Alex Albano
Manager, Revenue Insights
"Anthony made an immediate impact — the org was new, growing and needed improvement in many areas. Anthony was innovative as well as thoughtful — recommending and creating processes where voids or improvements were needed. He advocated for Sales into the broader organization — setting up communications and feedback loops that improved understanding of intent, execution and allowed for continued refinement."
Todd Hegseth
Sr. Director, Commercial Sales
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Connect
Open to discussing leadership opportunities building disciplined, scalable revenue systems
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Anthony
Revenue operations leader focused on clarity, discipline, and systems that scale.
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